This program is designed to provide you the opportunity to demonstrate your mastery of the body of knowledge relating to the basics of the supply chain.  Foundational topics, theories, decision aids, strategies, etc. will be presented in a clear and concise manner.  Specifically, some of the topics presented are Sourcing, the role of inventory in the supply chain, MRP, and Transportation. Beyond these specific supply chain topics, related issues such as Team dynamics, Sustainability, Lean and continuous improvement tools, will be presented. A CSCA designation demonstrates your expertise.

Perfect Program For

• Entry level supply chain professionals.​
• Organizations in need of a baseline common language for their supply chain team.
• Individuals involved in supply chain improvement projects or systems implementation (eg.  ERP, Lean, etc).
• Proactive individuals looking to stand out in the eyes of recruiters or current employers.

Product marketing is the function responsible for ensuring the success of the product in the marketplace. It starts with a successful launch and continues as the product moves through growth, maturity and eventual decline. It is the function that initiates pricing actions, product Focused marketing communications activities and represents the product to sales people, the channel and often to the customers. During this course, you will discuss best practice in product marketing that you can apply in your organization to improve the success rate of your products. The course will be highly interactive and will include numerous exercises that reinforce the key points.
 

KEY BENEFITS OF ATTENDING

• Prepare for, and take the exam to become an AIPMM Certified Product Marketing Manager™
• Benefit from a higher level of credibility and differentiation amongst your peers
• Understand best practice in product management and product marketing, and how they can apply to your organization
• Manage the front end (idea, concept, development, test, launch and the commercialization phase (launch, growth, maturity, decline) of the product lifecycle more effectively

WHO SHOULD ATTEND?

This exam preparation course is ideal for people who wish to refresh their memory on sound principles and practices, while preparing for the exam to gain the Certified Product Marketing Manager™ (CPMM) credential.