Ramallah 
Course Overview
Product marketing is the function responsible for ensuring the success of the product in the marketplace. It starts with a successful launch and continues as the product moves through growth, maturity and eventual decline. It is the function that initiates pricing actions, product Focused marketing communications activities and represents the product to sales people, the channel and often to the customers. During this course, you will discuss best practice in product marketing that you can apply in your organization to improve the success rate of your products. The course will be highly interactive and will include numerous exercises that reinforce the key points.
KEY BENEFITS OF ATTENDING
- Prepare for, and take the exam to become an AIPMM Certified Product Marketing Manager™
- Benefit from a higher level of credibility and differentiation amongst your peers
- Understand best practice in product management and product marketing, and how they can apply to your organization
- Manage the front end (idea, concept, development, test, launch and the commercialization phase (launch, growth, maturity, decline) of the product lifecycle more effectively
WHO SHOULD ATTEND?
This exam preparation course is ideal for people who wish to refresh their memory on sound principles and practices, while preparing for the exam to gain the Certified Product Marketing Manager™ (CPMM) credential.
Run this course
IN-HOUSE
Educational PARTNER
Association of International Product Marketing and Management ( AIPMM)
The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides value to its individual members, corporate members, strategic partners and sponsors by providing valuable content, training, education, certification and professional networking opportunities. The mission of the AIPMM is to advance the field of product management across all industries.
COURSE DIRECTOR - Imad Hazeem
Imad Hazeem is a distinguished Marketing Trainer, Innovation Consultant, and Customer Experience Strategist with over two decades of hands-on expertise in product development, brand management, and product marketing management across diverse industries in the MENA region. With a strong academic foundation—holding a bachelor’s and master’s degree in marketing and currently pursuing a PhD in Business Administration—Imad has spearheaded strategic initiatives that align innovation with customer needs, leading to successful product launches and brand transformations.
Imad holds multiple globally recognized certifications, including Certified Customer Experience Professional (CCXP) from the Customer Experience Professionals Association (CXPA), Chief Innovation Officer (CInO) from the Global Innovation Institute (GInI), as well as three credentials from the Association of International Product Marketing and Management (AIPMM): Certified Product Marketing Manager (CPMM), Certified Product Manager (CPM), and Certified Brand Manager (CBM). These certifications reinforce his deep capability in bridging strategy, customer insight, and execution excellence.
He has trained over 7,000 professionals and consulted for more than 40 organizations, equipping teams with the knowledge and tools to build powerful brands, launch competitive products, and create outstanding customer experiences. Recognized globally, Imad ranks #12 by CX Magazine and was awarded "CX Professional of the Year" at the Customer Centricity World Series. As a TEDx speaker, global awards judge, and active thought leader, Imad continues to shape the future of marketing, innovation, and product excellence in the region and beyond.
Investment
| Date | Location | Investment |
|---|---|---|
| August 2025 | Ramallah | 1,995 $ |
- Training fees excluding VAT
- Fees include
- Original CPMM Material
- AIPMM Membership
- Exam Fees
- Certificate of completion
There is no more profitable investment than investing in yourself.
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