Ramallah 
Course Overview
Product marketing is the function responsible for ensuring the success of the product in the marketplace. It starts with a successful launch and continues as the product moves through growth, maturity and eventual decline. It is the function that initiates pricing actions, product Focused marketing communications activities and represents the product to sales people, the channel and often to the customers. During this course, you will discuss best practice in product marketing that you can apply in your organization to improve the success rate of your products. The course will be highly interactive and will include numerous exercises that reinforce the key points.
KEY BENEFITS OF ATTENDING
- Prepare for, and take the exam to become an AIPMM Certified Product Marketing Manager™
- Benefit from a higher level of credibility and differentiation amongst your peers
- Understand best practice in product management and product marketing, and how they can apply to your organization
- Manage the front end (idea, concept, development, test, launch and the commercialization phase (launch, growth, maturity, decline) of the product lifecycle more effectively
WHO SHOULD ATTEND?
This exam preparation course is ideal for people who wish to refresh their memory on sound principles and practices, while preparing for the exam to gain the Certified Product Marketing Manager™ (CPMM) credential.
Run this course
IN-HOUSE
Educational PARTNER
Association of International Product Marketing and Management ( AIPMM)
The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides value to its individual members, corporate members, strategic partners and sponsors by providing valuable content, training, education, certification and professional networking opportunities. The mission of the AIPMM is to advance the field of product management across all industries.
COURSE DIRECTOR - Imad Hazeem
Imad Hazeem is recognized as one of the leading experts in the region in Services Marketing, Customer Experience, and Innovation, with over twenty years of hands-on experience in product development, growth strategy, and designing value-driven user experiences. He is known for seamlessly integrating market analysis, consumer behavior insights, and value proposition design to reshape how teams think about their products and their market positioning.
Imad has an extensive track record in developing and launching successful products and services in competitive markets, and in leading high-impact marketing campaigns that build clear competitive advantage and strong market presence. He holds several of the most prestigious global certifications in product, brand management, customer experince and innovation strengthening his expertise in product design, launch planning, and full lifecycle management.
- Certified Product Manager (CPM)
- Certified Product Marketing Manager (CPMM)
- Certified Brand Manager (CBM)
- Certified Customer Experience Professional (CCXP)
- Chief Innovation Officier (CInO)
With experience training more than 7,000 professionals and advising over 40 organizations across the region, Imad has become a trusted authority in strategic thinking, innovation, and market-driven product development. In his training programs, he delivers a deeply practical and applied methodology focused on value design, product strategy development, powerful messaging, and launch planning that ensures strong market performance. His approach blends real-world experience with analytical rigor, equipping participants with the practical tools they need to build, grow, and market successful products with confidence.
Investment
| Date | Location | Investment |
|---|---|---|
| November 2026 | Ramallah | 2,000 $ |
- Training fees excluding VAT
- Fees include
- Original CPMM Material
- AIPMM Membership
- Exam Fees
- Certificate of completion
There is no more profitable investment than investing in yourself.
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